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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is an on-going process that improves your website’s visibility within search engines, such as Google.

If the analysis and optimization of your site is done properly, this higher ranking in search results will equate to an increase in visits, which, in turn, will lead to more enquiries being made through your website, a more informed stakeholder base and possibly observed behaviour change. Informatics Merseyside can help advise on improving your SEO, using tools such as Google Analytics to help monitor the impact on your site visits and visitor behaviour.